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How Manufacturers Are Revolutionizing Marketing with Data-as-a-Service

How Manufacturers Are Revolutionizing Marketing with Data-as-a-Service

New Article by DataMentors

TAMPA, FL – January 26, 2014 – DataMentors, LLC, a data quality, data management and business intelligence solutions provider, has released a new article geared towards helping manufacturers grow market share with real-time marketing data and Hard-to-Find-Data (HTFD). Written by Anders Ekman, President of DataMentors, the article was recently published by

“With the explosion of bigger data and numerous digital channels, prospects are empowered with more information and are making purchasing decisions before even speaking to sales departments. Manufacturers must shift their marketing tactics to better align with the behaviors of these digital consumers,” said Bob Orf, CEO of DataMentors. “Data-as-a-Service (DaaS) provides huge opportunities for manufacturers to reach in-market customers and prospects.”

DaaS is a service approach in which unique and Hard-to-Find-Data (HTFD) assets are sourced, structured, and delivered on a real-time basis. At the same time, a manufacturer’s core data set is also enhanced so it is digitally addressable.

DaaS combines three types of data, uniquely customized to each company:

  1. Foundational Data: 1st party data combined with additional 3rd party data and unique and HTFD sets.
  2. Onboarded Data: Offline data transformed into addressable online identities.
  3. Fast Data: Real-time behavioral data.

“When a company’s core data set is integrated with these new data sources, manufacturers can gain competitive advantage on a daily basis,” said Ekman. “DaaS structures this data to deliver constant streams of qualified prospects, including a company’s own customers, who are actively searching for products they or their competitors sell. Manufacturers can use this data to deliver marketing campaigns through multi-channel programs or customized ads and messaging can be sent directly to channel partners and end users through a digital marketing platform.”

Marketing has changed almost beyond recognition in the last decade and manufacturers must learn new techniques to keep up in an age of bigger and faster data. They have more options than ever to set themselves apart from the competition. The winners will be those that apply the right data to uncover new customer insight, identify new markets, and take the leap into the new era of marketing.

To find out how more about how manufacturers are growing market share with DaaS, read How Manufacturers Are Revolutionizing Marketing with Data-as-a-Service at:

About DataMentors, LLC

DataMentors is a provider of data-as-a-service (DaaS), data quality, data management and business intelligence solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past seven years, successfully helps companies of all sizes implement the right data solutions to ensure success.  For more information, visit



Larisa Bedgood
Marketing Manager



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