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V12 Data Promotes Kelly Idol To Executive Vice President, Data Sales

For more information contact:
Larisa Bedgood
Director of Marketing

V12 Data Promotes Kelly Idol To
Executive Vice President, Data Sales

TAMPA, FL & RED BANK, NJ – January 17, 2017 – Omnichannel data powerhouse V12 Data is pleased to announce the promotion of Kelly Idol from Vice President, Sales to Executive Vice President, Data Sales. Kelly has over 30 years of experience developing custom-fit data solutions for businesses, associations, universities, market research organizations, and others who need to communicate with customers, constituents and prospects through accurate and current data. As the EVP, Data Sales she leads a team of dedicated sales professionals who drive client value by creating insightful customer acquisition and retention strategies.

V12 Data recently made news with the acquisition of V12 Group, a leading provider of digital marketing data and delivery solutions.  The combined company houses 210 million consumer contacts with full address, 180 million VINs, 208 million consumer emails, 150 million consumer cookies with 1,500 audience segments, 240 million device ID’s and 45 million B2B cookies.

“Kelly has proven herself to be outstanding sales professional and will play a key role in bringing the full suite of V12 Data’s omnichannel data solutions to market,” said Anders Ekman, CEO of V12 Data. “Her knowledge of the data business is unparalleled, and her clients all praise and respect her ideas, partnership and wise counsel. She is an incredible asset to our team.”

Kelly began her career in sales with Gannett Telematch and stayed with the company as it became Relevate Group. During her tenure at Relevate held several sales positions eventually leading to her position as Director of Sales when the company merged with DataMentors in 2015, and later V12 Group, Inc. in 2016. Kelly was also a finalist for the 2011 Stevie Awards.


About V12 Data

As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers prefer.