1500 Algorithms, 320 Data Points, 16 Personality Segments

PYCO Personality Segments

1,500 pages of complex algorithmic code. 320 discrete data points. 16 unique personality segments. It all adds up to a revealing look at customers and prospects that goes light years beyond demographics.

Based on the Myers-Briggs Personality Type Indicator, PYCO Personality Profiles use a proprietary process that pairs a consumer’s name and postal address with hundreds of different data points to assign a highly accurate personality type. Is your prospect an introvert and a thinker? A perceptive extrovert? With these “deep dive” insights, you can tailor both creative and offers to enhance responsiveness.

The business landscape has changed. Customers are not only more difficult to acquire, keep, and grow, but also much harder to please, engage, connect, communicate, and build relationships with than ever before. Customers own the relationship – not the company. Business success today requires a new depth of customer insight—an insight beyond any demographic, buyer, interest, financial, and lifestyle data. That insight is personality. Personality is the root of all behaviors, feelings, attitudes, desires, and needs. Personality is the piece that makes us unique. You use personality information to engage, connect, communicate, sell, and build relationships with customers. Keep in mind; today we no longer think in terms of transactions, we think in terms of relationships.

PYCO scores assist you in understanding your customers in a way that can help you forge a strong and trusting relationship with them. Together, PYCO and V12 Data give you the tools to understand emotional trigger points, improve predictive modeling and hone your campaigns for maximum impact.

Database Summary

  • Understand Emotional Trigger Points: Generated from personality and behavior dynamics
  • Personality Marketing Success is Scalable: Giving companies the control to cherry-pick customers
  • Improve Predictive Model: Lift by 5%—36% or more with PYCO model booster
  • Superior, Turnkey Solutions: Easy to implement, no costly infrastructure investment

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PYCO PERSONALITY TYPES

ENTP Inventors

Quick, ingenious, stimulating, alert & outspoken. Resourceful in solving new and challenging problems.

ENFJ Mentors

Natural born leader, full of passion and charisma. Takes a great deal of pride and joy in guiding others to work together to improve themselves and their community.

ESTP Persuaders

Take a pragmatic approach and focus on immediate results. Theories and conceptual explanations bore them – they want to act energetically to solve the problem.

INTJ Strategists

Imaginative yet decisive, ambitions yet private, amazingly curios, but do not squander their energy. Natural thirst for knowledge and greatly enjoys a deep body of knowledge.

PYCO AUDIENCE

STATUS CONSCIOUS LUXURY BUYERS

Status conscious and/or materialistic individuals

LOYAL DONORS

Generous and very likely to contribute to charity

ALTRUISTIC BUYERS

Generous and compassionate individuals

BRAND LOYALISTS

Loyal to the brands they trust and believe

RISK-REWARD INVESTORS

Great tolerance towards risk and volatility in the financial realm

CAREFUL INVESTORS

Least willing to take any financial risks

ENTERTAINMENT CHAMPION

Enjoys breaking entertainment news on celebrity reports/interviews, movie, and TV shows

SOCIAL MEDIA USERS

Engages in activities like browsing, interacting, and/or researching

TRADITIONALISTS

“Old-fashioned” and conservative in thinking

HOUSEHOLD DECISION MAKERS

Controlling, strong willed, and opinionated

PROFESSIONAL ONLINE NETWORK USERS

Engages in activities like checking, updating, interacting and/or sharing professional information

LIKELY TWITTER USERS

Engages in activities like interacting, sharing, recommending, and/or broadcasting