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The Industry Leader in Omnichannel Automotive Data

According to a Google auto shopper study, 95% of vehicle shoppers use digital channels to research. They’re also using 24 research touch points, and 35% use their mobile device to conduct online research. Targeting the right consumer with the most targeted messages across channels is more imperative than ever for the auto industry.

V12 Data possesses the largest and most accurate data in the automotive marketing industry to help you pinpoint your ideal audience when the moment is right. With information on over 200 million consumers, 180 million VINS, demographics, and online consumer IDs, our auto data provides the insights you need for the right consumer connections.

Automotive Database

  • VIN data available for all 50 states, including privacy states.
  • V12 SignalsTM: Signals leads represent real people who are actively shopping at a dealer lot. Our innovative solution matches mobile devices to actual people complete with demographics, contact information, and VIN data.
  • Auto lease expiration data on over 2,700,000 consumers with an automobile lease expiring in the future. Data can be pulled by lease expiration date and can further be segmented by vehicle ownership information, demographics and contact data.
  • Data available across all major digital platforms.
  • 100% populated with Make, Model and Year as derived directly from VINs.
  • Every lead record includes Name, Address, Make, Model and Year.
  • Premium selects include in-market for a new vehicle, consumer demographics, segmented wealth modeling, email addresses, and full VIN.
  • Multiple other selections available such as engine size, fuel type, drive train, engine block, and engine cylinders.
  • Validated emails available for approximately 45% of file.
  • Directory assistance validated phone numbers for approximately 70% of file.
  • Kelley Blue Book and Black Book data: Price data available for output and can be added to data records.
  • Follow the Car: Proprietary Vehicle Ownership Verification Process so you know when a vehicle you sold changes owners, who the new owners are, how to contact them, and which offer will be most relevant.
  • Other Vehicles in the Household: Upsell by getting a list of your customers’ other vehicles in the household and gain new customers if it is a different driver.
  • In-Market Model: The Auto In-Market Model provide statistically modeled values that indicate a household’s inclination to purchase a vehicle within the next 3 months.
  • Auto Equity Model: Data available on specific vehicle owned, trade-in value of the vehicle, actual amount owed on car loan, monthly payment and credit score.

How It Works

Our collection methods from our sources undergo extensive due diligence to be 100% compliant with state and federal laws. We conform to the Shelby Act, DPPA, and other similar legislation, making our auto leads appropriate for all types of marketing initiatives. Ongoing testing shows our data is 40%+ more accurate than other data sets, and only V12 Data has daily, weekly and monthly processes that track vehicle dispositions.

Learn how to target and acquire imminent auto purchase intenders at 4x the sales conversion rate of other automotive lead data



Target and Acquire In-Market Consumers with V12 Data’s Proprietary Intender Data Solution, V12 SignalsTM

With V12 SignalsTM, you can now target and acquire actual in-market consumers during the period when they’re making a buying decision. V12 SignalsTM is a proprietary solution that utilizes in-market behavior data to identify imminent purchase intenders.
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