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Personnel 3 Columns

Edward C. Williams, III

Chairman of the Board

Ned helps expansion stage companies accelerate business development and sales and marketing growth with a level-headed approach that reflects his broad-based business and investment experience. He also serves on Brook’s Investment Committee and Board of Directors.

Helping entrepreneurs and investors succeed is Ned’s passion. He relies on proven best practices to support sustained growth trajectories and identify compatible acquisition targets. With a discerning eye for creativity and balance, he builds management teams and Boards that collaborate effectively to achieve strategic and operational success. Portfolio companies such as V12 Data, SilverRail Technology, Cole Information, Certica Solutions, and Baby Earth draw on Ned’s command of sales and marketing to refine strategic positioning and excel in competitive industries.

Ned leverages his past experience and lessons learned in corporate finance, sales, and marketing to help portfolio companies avoid potholes and optimize growth. Before joining Brook, he served as lead investor in FreeMarkets OnLine, Constant Contact and a series of other successful ventures. In the early ’90s Ned worked in Morgan Stanley’s Global Asset Management Division, where he helped market more than 25 IPOs, including Netscape and the spinout of Lucent Technologies from AT&T.

Ned enjoys contributing to the growth of New England’s innovation economy. He is a director and steering committee member of The Massachusetts Medical Device Development Center, and he sits on the Executive Committee member of the University of Massachusetts Technology Advisory Council.

Bob Orf

Vice Chairman

Bob is the co-founder of DataMentors, which rebranded as V12 Data in 2016. He co-founded DataMentors in 1999 after success in building OKRA Marketing Corporation, a database marketing firm. While at OKRA, Bob designed and developed the company’s initial mainframe and personal computer (PC) based householding and PC based access systems. When John H. Harland Company acquired OKRA in 1996, Bob was retained to manage the Tampa office.

Bob began his technical career in 1979 as a consultant with Time Sharing Resources (TSR), a New York-based time-sharing company. During his tenure with TSR, Bob worked with more than a dozen Fortune 500 companies and oversaw diversified areas of communication network design, communication satellite traffic management, forecasting, market research, general ledger and sales tracking.

Bob received a BA in Mathematics from William Paterson University, and a MS in Computer Science from Farleigh Dickinson University.

John Hunt

Board Member

John Hunt joined ABRY in 2004. He is head of ABRY’s senior equity effort with responsibility for sourcing and leading transactions. Areas of focus have included cable television, film production, information services, software and telecommunications companies. Prior to joining ABRY, John was a General Partner at Boston Ventures Management, a media and communications-focused private equity fund. He is a graduate of the University of Massachusetts Amherst. Representative Investments: Consumer Media Network, DataPipe. Edgile, Healthtrans, HealthScope Benefits, Hollywood.com, Legendary Pictures, Media Rights Capital, North American Dental Group, Root Data Center, and Triple Point Technology.

Daniel P. Williams

Board Member

Daniel is managing director at Bay Capital Investment Partners. Prior to joining Bay Capital Investment Partners in June of 2012, he was President of DWQ Associates, Ltd., a boutique investment banking firm focused on middle market companies, providing strategic and M & A advisory services as well as private placements of debt and equity. He has also served in several senior management roles at FleetBoston Financial, including Group Head of Fleet M&A Advisors and Fleet Corporate Advisors. Dan began his career at Fleet in commercial lending, focused on leveraged loans to the media and communications industries.

Dan is a graduate of Harvard University with a BA in Economics.

Peter B. Orthwein, Jr.

Board Member

PJ joined Spring Capital in 2003 as an Associate with responsibility for investment analysis, due diligence and portfolio company administration. Previously, PJ was an associate with Brooks, Houghton and Company and held operating and financial positions within three start-up businesses at Starwood Hotels & Resorts Worldwide and Priceline.com. He began his career in the Executive Development Program at Hannaford Brothers, Inc., a supermarket chain based in Portland, ME. PJ is a graduate of Cornell University with a BS and MBA.

Anders Ekman

CEO, Board Member

Anders is broadly experienced in bringing data-driven innovation and revenue growth to clients across a range of industries. As CEO of V12 Data, Anders led the transformation of the company into an omnichannel data powerhouse and the company has since experienced double-digit growth.

Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

Anders is a graduate of Bowdoin College.

Linda Apsley

Board Observer and Special Advisor

Linda is on the forefront of Big Data in the media industry. Her team is engineering and running a new big data platform for Time Inc. The platform combines first, second and third-party data to enable data-driven advertising and consumer marketing. Advertising applications and customer relationship management technology are also under her leadership. She specializes in delivering large complex software solutions and engineering architecture of back-end systems. Linda spent 18 months at Amazon delivering customer financial ledger solutions at high scale and 16 years at Microsoft in Technical Program Management leadership roles. Linda has 5 patents pending, and has successfully launched over 19 software products including multiple versions of Microsoft Windows, Xbox and Office 365. She is on the board of the Institute for Social Responsibility and is a frequent speaker at women’s leadership events.

Anders Ekman

Chief Executive Officer

Anders is broadly experienced in bringing data-driven innovation and revenue growth to clients across a range of industries. As CEO of V12 Data, Anders led the transformation of the company into an omnichannel data powerhouse and the company has since experienced double-digit growth.

Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

Anders is a graduate of Bowdoin College.

Saša Zorović

Chief Operations Officer, Chief Financial Officer

Saša Zorović serves as V12 Data’s Chief Operating Officer and Chief Financial Officer. In this role, he oversees V12 Data’s technology, operations, human resources and finance teams and is responsible for developing strategies to structure and operate the company for maximum success.

Prior to joining V12 Data, Saša held an executive role at technology company PTC where he served as VP of Finance, Operations, and Strategic Planning for the Internet-of-Things division. During his career tenure, Saša has served in numerous leadership positions, including Chairman and CFO for Aseptia, Inc. and CEO of Bloomberg DataConnect. Prior to that, Saša founded Datalette, a company that was subsequently acquired by Bloomberg. He started his career as software analyst at Goldman Sachs and Oppenheimer, and consultant at McKinsey.

Saša has an MBA from Stanford Business School, a PhD in Engineering-Economic Systems from Stanford, and an AB from Harvard.

Personnel 3 Columns

Without Excerpt

Edward C. Williams, III

Chairman of the Board

Bob Orf

Vice Chairman

John Hunt

Board Member

Daniel P. Williams

Board Member

Anders Ekman

CEO, Board Member

Linda Apsley

Board Observer and Special Advisor

Anders Ekman

Chief Executive Officer

Saša Zorović

Chief Operations Officer, Chief Financial Officer

Personnel With Carousel

  • Edward C. Williams, III

    Chairman of the Board

    Ned helps expansion stage companies accelerate business development and sales and marketing growth with a level-headed approach that reflects his broad-based business and investment experience. He also serves on Brook’s Investment Committee and Board of Directors.

    Helping entrepreneurs and investors succeed is Ned’s passion. He relies on proven best practices to support sustained growth trajectories and identify compatible acquisition targets. With a discerning eye for creativity and balance, he builds management teams and Boards that collaborate effectively to achieve strategic and operational success. Portfolio companies such as V12 Data, SilverRail Technology, Cole Information, Certica Solutions, and Baby Earth draw on Ned’s command of sales and marketing to refine strategic positioning and excel in competitive industries.

    Ned leverages his past experience and lessons learned in corporate finance, sales, and marketing to help portfolio companies avoid potholes and optimize growth. Before joining Brook, he served as lead investor in FreeMarkets OnLine, Constant Contact and a series of other successful ventures. In the early ’90s Ned worked in Morgan Stanley’s Global Asset Management Division, where he helped market more than 25 IPOs, including Netscape and the spinout of Lucent Technologies from AT&T.

    Ned enjoys contributing to the growth of New England’s innovation economy. He is a director and steering committee member of The Massachusetts Medical Device Development Center, and he sits on the Executive Committee member of the University of Massachusetts Technology Advisory Council.

  • Bob Orf

    Vice Chairman

    Bob is the co-founder of DataMentors, which rebranded as V12 Data in 2016. He co-founded DataMentors in 1999 after success in building OKRA Marketing Corporation, a database marketing firm. While at OKRA, Bob designed and developed the company’s initial mainframe and personal computer (PC) based householding and PC based access systems. When John H. Harland Company acquired OKRA in 1996, Bob was retained to manage the Tampa office.

    Bob began his technical career in 1979 as a consultant with Time Sharing Resources (TSR), a New York-based time-sharing company. During his tenure with TSR, Bob worked with more than a dozen Fortune 500 companies and oversaw diversified areas of communication network design, communication satellite traffic management, forecasting, market research, general ledger and sales tracking.

    Bob received a BA in Mathematics from William Paterson University, and a MS in Computer Science from Farleigh Dickinson University.

  • John Hunt

    Board Member

    John Hunt joined ABRY in 2004. He is head of ABRY’s senior equity effort with responsibility for sourcing and leading transactions. Areas of focus have included cable television, film production, information services, software and telecommunications companies. Prior to joining ABRY, John was a General Partner at Boston Ventures Management, a media and communications-focused private equity fund. He is a graduate of the University of Massachusetts Amherst. Representative Investments: Consumer Media Network, DataPipe. Edgile, Healthtrans, HealthScope Benefits, Hollywood.com, Legendary Pictures, Media Rights Capital, North American Dental Group, Root Data Center, and Triple Point Technology.

  • Daniel P. Williams

    Board Member

    Daniel is managing director at Bay Capital Investment Partners. Prior to joining Bay Capital Investment Partners in June of 2012, he was President of DWQ Associates, Ltd., a boutique investment banking firm focused on middle market companies, providing strategic and M & A advisory services as well as private placements of debt and equity. He has also served in several senior management roles at FleetBoston Financial, including Group Head of Fleet M&A Advisors and Fleet Corporate Advisors. Dan began his career at Fleet in commercial lending, focused on leveraged loans to the media and communications industries.

    Dan is a graduate of Harvard University with a BA in Economics.

  • Peter B. Orthwein, Jr.

    Board Member

    PJ joined Spring Capital in 2003 as an Associate with responsibility for investment analysis, due diligence and portfolio company administration. Previously, PJ was an associate with Brooks, Houghton and Company and held operating and financial positions within three start-up businesses at Starwood Hotels & Resorts Worldwide and Priceline.com. He began his career in the Executive Development Program at Hannaford Brothers, Inc., a supermarket chain based in Portland, ME. PJ is a graduate of Cornell University with a BS and MBA.

  • Anders Ekman

    CEO, Board Member

    Anders is broadly experienced in bringing data-driven innovation and revenue growth to clients across a range of industries. As CEO of V12 Data, Anders led the transformation of the company into an omnichannel data powerhouse and the company has since experienced double-digit growth.

    Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

    Anders is a graduate of Bowdoin College.

  • Linda Apsley

    Board Observer and Special Advisor

    Linda is on the forefront of Big Data in the media industry. Her team is engineering and running a new big data platform for Time Inc. The platform combines first, second and third-party data to enable data-driven advertising and consumer marketing. Advertising applications and customer relationship management technology are also under her leadership. She specializes in delivering large complex software solutions and engineering architecture of back-end systems. Linda spent 18 months at Amazon delivering customer financial ledger solutions at high scale and 16 years at Microsoft in Technical Program Management leadership roles. Linda has 5 patents pending, and has successfully launched over 19 software products including multiple versions of Microsoft Windows, Xbox and Office 365. She is on the board of the Institute for Social Responsibility and is a frequent speaker at women’s leadership events.

  • Anders Ekman

    Chief Executive Officer

    Anders is broadly experienced in bringing data-driven innovation and revenue growth to clients across a range of industries. As CEO of V12 Data, Anders led the transformation of the company into an omnichannel data powerhouse and the company has since experienced double-digit growth.

    Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

    Anders is a graduate of Bowdoin College.

  • Saša Zorović

    Chief Operations Officer, Chief Financial Officer

    Saša Zorović serves as V12 Data’s Chief Operating Officer and Chief Financial Officer. In this role, he oversees V12 Data’s technology, operations, human resources and finance teams and is responsible for developing strategies to structure and operate the company for maximum success.

    Prior to joining V12 Data, Saša held an executive role at technology company PTC where he served as VP of Finance, Operations, and Strategic Planning for the Internet-of-Things division. During his career tenure, Saša has served in numerous leadership positions, including Chairman and CFO for Aseptia, Inc. and CEO of Bloomberg DataConnect. Prior to that, Saša founded Datalette, a company that was subsequently acquired by Bloomberg. He started his career as software analyst at Goldman Sachs and Oppenheimer, and consultant at McKinsey.

    Saša has an MBA from Stanford Business School, a PhD in Engineering-Economic Systems from Stanford, and an AB from Harvard.

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Personnel With Carousel