High Quality and Customized Data to Target Your Ideal Audience When the Moment is Right

Every marketer’s goal is to deliver the optimal experience to every customer at every interaction. Today, the overwhelming majority of those interactions take place online.

V12 Data maps offline demographic, lifestyle, and purchase data into privacy-compliant online audience segments, applying the same skilled data blending, triple validation and focus on individual-level data for superior results. Our clients are able to leverage 12 distinct audience categories and 1,500+ data segments across 240 million devices to reach the most relevant, responsive online audiences.

Analytically Driven Custom Segments to Drive Response

V12 Data provides you with the flexibility to create customized audiences, unique to your organization. We apply digital profiling to analyze aggregate customer attributes to form a detailed composite of the “ideal” buyer. Our analytics capabilities allows you to understand purchasing behaviors, target unique segments, build application-specific models and prioritize opportunities to optimize marketing spend on just the right audience for each campaign.

Key Features Include:

  • Overlay any number of V12 Data’s segments onto your CRM file to create hyper-targeted audiences.
  • Create multiple “and/or” combinations using Boolean logic to create high-level branding audiences, low-funnel direct response campaigns —and everything in between.
  • Give us a sample list of customers and we’ll build a full profile report arming you with hundreds of data points and hidden traits shared by your most valuable customers and customer look-a-like segments.
  • Combine your CRM data with our proprietary PYCO Personality Data to add detailed personality profiles to your audiences for customized creative campaigns.
  • Analytic capabilities include profile, profile model, and response models.
    • PROFILE: A profile provides a “descriptive” view of your customer base by comparing a sample of your client file to national averages using common demographic and lifestyle variables.
    • PROFILE MODEL: Good Customer Match Regression Models compare a sample of your best customers to a national universe, then use the “matches” as a target group in building a model.
    • RESPONSE MODEL: Response models compare a solicitation (or a number of solicitations) and the corresponding responses and builds a model to reach the best responders.

With any custom audience creation, our account management team will help create a lifecycle marketing strategy and optimize custom segments to ensure you’re hitting your KPI and getting the best ROAS (Return on Advertising Spend). V12 Data’s Custom Audiences can be deployed to most platforms and will always be exclusive to your organization.

V12 Data is an Industry Leading Provider, Providing Both Depth and Breadth of Audience Data Across Categories Including:

  • Consumer Packaged Goods (CPG) Audience Data
    Our CPG data identifies consumers who have a propensity to be purchasers of a given product at a rate that is 20% higher than consumers of similar products. Built from millions of consumption data records we feature buyer propensity for over 70 categories
  • Audience Data for the Entire Move Cycle
    V12 Data offers a comprehensive mover database to target consumers at all stages of the move including pre-movers, premovers with a home under contract, and new movers. Data is enhanced with demographics and property data, and goes through extensive data append and hygiene processes.
  • Automotive Audience Data
    V12 Data possesses the largest and most accurate data in the automotive marketing industry to help you pinpoint your ideal audience when the moment is right. With information on over 200 million consumers, 180 million VINS, demographics, and online consumer IDs, our auto data provides the insights you need for the right consumer connections.


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Recognized as One of the Industry’s Premium Digital Data Providers

Last year, V12 Data commissioned an independent competitive study to gauge our online data quality compared to five leading multichannel U.S. consumer databases.

Among the findings:

  • V12 Data offered the most affordable total cost as well as the lowest cost per delivery of all participants.
  • V12 Data was given the highest ranking in terms of both cost and service.
  • Competing companies provided overage records that did not meet all requested targeting criteria, with only V12 Data providing sufficient data to exceed ordered quantities.

Further, comparisons to U.S. Census data demonstrate the strength of V12 Data Online Database, with seven out of eight demographic elements tested closely tracking national statistics. V12 Data’s individual-level digital data removes the guesswork from digital campaigns, allowing marketers to customize customer interactions and optimize the value of every digital marketing initiative.

Audience Categories

  • Automotive
  • Buyers
  • Entertainment
  • Finance
  • Sports & Fitness
  • Lifestyle & Pursuits
  • Travel
  • Demographics
  • Community and Languages
  • B2B Professions
  • CPG – Consumer Packaged Goods
  • PYCO Personality Profiles