V12 Data Offers Four Targeted Mover Data Solutions…Because Timing Matters

V12 Data offers a comprehensive mover database to target consumers at all stages of the move including pre-movers, premovers with a home under contract, and new movers. Data is enhanced with demographics and property data, and goes through extensive data append and hygiene processes.

Over 45 million people move in the U.S. each year. V12 Data’s industry-leading mover data empowers you to target new movers and pre-movers with the right message, at the right time, through the right channel. Data goes through an extensive data append and hygiene process, including standardization, DPV validation, and over 70% of our records include previous address.

New Mover

V12 Data’s New Mover solution is a rolling one year database of more than 25 million recently moved individuals (both renters and homeowners) enhanced with consumer demographics. Data is updated weekly and includes national new telephone connects and proprietary client-based change of address information.

  • Average new movers weekly: 500,000
  • Average new homeowners weekly: 340,000
  • 65% with previous address


Target homeowners at the moment their home is placed on the market and make contact before the competition.

  • Average leads weekly: 170,000
  • Average leads monthly: 597,000

Premover Under Contact

Target homeowners when their home has a contract pending and they enter the critical 1-6 week period when they are making valuable vendor decisions.

  • Average leads weekly: 137,000
  • Average leads monthly: 400,000
  • Only nationwide pending home sale data available
  • Ideal for industries including private utilities, packing and moving companies, insurance providers, home warranty providers, satellite & cable services, local banks,ƒ rental properties, and more.


Premover+ includes both Premover and Premover Under Contract data with additional elements available such as building details including square footage of home and lot, year of home, dwelling unit and new construction indicator. Also includes additional sales information including reduction in sales price date, foreclosure indicator, short-sale indicator, bank owned indicator, Auction Indicator, and more.

  • Average leads weekly: 102,000
  • Average leads monthly: 371,000

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