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Target In-Market Shoppers and Double Your Engagement Rates

You may already know that mobile is transforming consumer shopping behavior, but are you ready for the next wave of mobile retail marketing?

With V12 SignalsTM, you can now target and acquire in-market consumers during the period when they’re making a buying decision. V12 SignalsTM is a proprietary solution that matches mobile devices to actual on premise shoppers.

V12 Signals™ provides retail marketers with daily purchase intenders who have visited a location within the previous 24- 48 hours. Each lead includes contact data, additional demographic data, and can be mailed, emailed or shown a targeted ad online.

An Example of How the Solution Works in Retail:

Case Study: National Furniture Retailer Uses V12 Signals to Double Their Response Rates

CHALLENGE

In an effort to boost customer acquisition in an increasingly competitive retail landscape, a national furniture retailer turned to V12 Data to help them target and acquire in-market shoppers. With brick-and mortar locations, the client had been using traditional mobile targeting techniques including geo-fencing and beaconing to try and attract new customers into their stores. Large investments in time and resources were allocated to launch these programs however ROI and lift in acquisition remained flat.

SOLUTION

The client leveraged V12 Signals™, a proprietary mobile location solution that identifies in market shoppers at physical locations via their mobile devices. The client used the program to track shoppers at competitive locations within proximity to each of their stores. They were provided with daily consumer audiences who visited a competitor location within the previous 24 – 48 hours.

Each lead included name and address and was often enhanced with additional demographic and contact data. The client then implemented an omnichannel approach to market to these shoppers.

RESULTS


Of V12 Signals™ shoppers identified, our client saw more than double the response rate compared to other mobile acquisition programs they had previously used.

 

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